创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (17): 179-181.

• 创新方法 • 上一篇    下一篇

以诺基亚为例谈董事会对公司创新战略的影响

毛凤义   

  1. 武汉大学经济与管理学院,湖北武汉 430000
  • 出版日期:2020-09-10 发布日期:2021-03-16
  • 作者简介:毛凤义(1999,1-),男,黑龙江哈尔滨人,本科在读,研究方向:企业管理。

Take Nokia as An Example to Talk about the Influence of the Board of Directors on the Company's Innovation Strategy

MAO Fengyi   

  1. School of Economics and Management, Wuhan University, Wuhan Hubei, 430000,China
  • Online:2020-09-10 Published:2021-03-16

摘要: 诺基亚成立于1865年,曾经创造了连续14年占据手机市场份额第一的辉煌战绩。然而就是这样一个庞然大物,却在短短四年内烟消云散地退出了手机市场,其遭遇令人唏嘘。一个公司的迅速衰败必定不是一个偶然,其公司创新战略的失败是其衰弱的重要原因,而诺基亚董事会更是要对其公司创新战略的失败负责。在这里,该文从董事会角度分析战略失败的原因。同时将其与新董事会下诺基亚的重生加以对比,分析董事会对公司创新战略的影响。

关键词: 诺基亚, 公司战略, 董事会, 断裂带理论

Abstract: Founded in 1865, Nokia has created a brilliant record of occupying the first place in the mobile phone market for 14 consecutive years. However, such a behemoth has disappeared from the mobile phone market in just four years, and its experience is embarrassing. The rapid decline of a company must not be accidental. The failure of its company's innovation strategy is an important reason for its weakness, and Nokia's board of directors is even more responsible for the failure of its company's innovation strategy. Here, the article analyzes the reasons for the failure of strategy from the perspective of the board of directors. At the same time, it is compared with the rebirth of Nokia under the new board of directors, and the influence of the board on the company's innovation strategy is analyzed.

Key words: Nokia, Corporate strategy, Board of directors, Fault zone theory

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