创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (16): 168-170.

• 创新方法 • 上一篇    下一篇

出版媒介融合的综合性研究

郭满庄   

  1. 《反射疗法与康复医学》杂志社,北京 100032
  • 发布日期:2021-03-18
  • 作者简介:郭满庄(1976-),男,河南安阳人,本科,副高,研究方向:数字出版。

Comprehensive Study of Publishing Media Integration

GUO Manzhuang   

  1. Reflex Therapy and Rehabilitation Medicine Magazine,Beijing,100032,China
  • Published:2021-03-18

摘要: 在我国经济不断发展的背景下,人们的生活水平不断提高,对信息生态的具体要求也变得越来越高。所谓媒介融合也就是以计算机技术为基础,以计算机技术的传输数据形态为核心,让不同的媒介能够实现互联,共同发展,达成共赢的目标。目前媒介融合在一般情况下可分为三方面的内容,无论是战术性的媒介融合还是媒介机构层面的融合,抑或是媒介融合的终极形式都必须要完全包括在其中。出版媒介融合不仅能够优化不同媒介之间的信息传输方式,同时还能够给予媒介用户以良好的体验,不断满足人们的信息生态需求。据此,该文分析了出版媒介的综合性问题,具备一定理论价值与现实意义。

关键词: 出版, 媒介, 融合, 综合性发展

Abstract: In the context of continuous economic development in my country, people's living standards are constantly improving, and the specific requirements for information ecology are becoming higher and higher. The so-called media integration is based on computer technology, and the data transmission form of computer technology is the core, so that different media can be interconnected, develop together, and achieve a win-win goal. At present, media integration can be divided into three aspects in general. Whether it is tactical media integration or media organization level integration, or the ultimate form of media integration, it must be completely included. The fusion of publishing media can not only optimize the way of information transmission between different media, but also give media users a good experience and continuously meet people's information ecological needs. Accordingly, this article analyzes the comprehensive issues of publishing media, which has a certain degree of theoretical value and practical significance.

Key words: Publishing, Media, Integration, Comprehensive development

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