关键词: 思维导图, 市场营销, 教学, 运用, 研究

Abstract: As a new teaching method, mind map originated from England in the last century. The Mind Map designed by British psychologists is mainly a simple and effective tool of graphic thinking, which is often used to describe or express divergent thinking, and fully express the concept of multi-memory or the complex relations of multi-subjects, thus transforming the more abstract logical thinking into the method of spatial graphics, and finally realizing the visualization of the thinking process, effectively expand the depth and breadth of your thinking. Marketing teaching as a professional course content, teachers in the process of teaching not only need to teach theoretical knowledge content, but also need to cultivate students' practical ability, and focus on students' thinking ability. Based on this, this paper will mainly study the application of mind map in marketing teaching, so as to help teachers better carry out marketing teaching and improve students' ability.

Key words: Mind map, Marketing, Teaching, Application, Research