创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (12): 197-198.

• 创业实践 • 上一篇    

基于CAS理论的高职大学生创新创业实践个案研究——以广州铁职院校园速递创业项目为例

钟剑龙   

  1. 广州铁路职业技术学院,广东广州 510430
  • 出版日期:2020-06-25 发布日期:2020-08-19
  • 作者简介:钟剑龙(),男,广东广州人,硕士,讲师,研究方向:心理健康与创新创业教育。

Study on Innovation and Entrepreneurship Practice of Higher Vocational College Students Based on CAS Theory——Take the Campus Express Business Project of Guangzhou Railway Vocational College as an Example

ZHONG Jianlong   

  1. Guangzhou railway Polytechnic, Guangzhou Guangdong,510430,China
  • Online:2020-06-25 Published:2020-08-19

摘要: 广铁学院校园速递是学生自发组织的创业实践,经历了各种挑战和冲击,最后获得浙江菜鸟供应链管理有限公司的广州铁职院代理权,正式注册并开店营业。创业项目在团队的努力下不断得到改善,并产生盈利,具有积极的激励作用。本文运用CAS理论对该创业项目进行个案研究发现,大学生主动组织团队开展创业项目,在竞争激烈的时期主动争取支持“流”,最终立足市场。

关键词: CAS理论, 创业实践, 适应变化

Abstract: The campus express delivery of Guangzhou Railway College is the entrepreneurial practice of students' spontaneous organization, which has experienced various challenges and impacts. Finally, it obtained the agency right of Guangzhou Railway Vocational College of Zhejiang Cainiao Supply Chain Management Co., Ltd., and officially registered and opened its shop. Under the efforts of the team, entrepreneurial projects are constantly improved, and generate profits, which has a positive incentive effect. In this paper, CAS theory is applied to the case study of the entrepreneurial project. It is found that college students actively organize teams to carry out entrepreneurial projects, actively strive for support "flow" in the period of fierce competition, and finally based on the market.

Key words: CAS theory, Entrepreneurial practice, Adaptation to change

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