Abstract: Amid the rapid advancement of the“National Innovation Training Program”(NITP) in universities, issues such as an overemphasis on project approval, neglect of process management, and extensive supervision have become increasingly prominent, hindering the continuous improvement of project quality. For response to the call of the Ministry of Education to“leverage the competition as a fast track from the laboratory to the market”. Based on the theory of process management, this study aims to construct a systematic operational model that covers the entire project life cycle, serving as a key pathway to standardize the management of the NITP and enhance its implementation effectiveness. Based on the actual development of the project, this research systematically examines the main problems in the process management of the current NITP and proposes an integrated optimization mechanism encompassing key stages such as project application, implementation, and conclusion. The goal is to improve project management efficiency and outcome quality, providing practical insights for the high-quality development of innovation and entrepreneurship education in higher education institutions.

Key words: Process management, “National Innovation Training Program”, Project operation, Problem analysis, Optimized path, Intrinsic fit