Abstract: Against the backdrop of the construction of new liberal arts, the digital media arts major faces the dual challenges of interdisciplinary integration and industrial, urgently demanding the construction of a scientific talent training mechanism. This study analyzes the knowledge structure, innovative thinking, and proposes to drive student practice ability improvement through subject competitions and innovation and entrepreneurship projects, deepen innovation research through industry-iversity-research cooperation, and form a hierarchical training path of“basic-comprehensive-innovative”. In terms of curriculum reform, a“pyramid”practice teaching can be constructed, integrating theoretical courses with digital projects such as cultural heritage digitization and virtual reality art, strengthening students'interdisciplinary capabilities and humanistic literacy, by building a staff team, an incubation platform for innovation and entrepreneurship, and a“ladder”student team co-built by schools and enterprises, introducing industrial resources, and forming a-term talent training mechanism, students'sense of social responsibility and professional adaptability can be enhanced.

Key words: New liberal arts construction, Digital media art, Innovative talent training, Disciplinary competition, Curriculum system construction, Collaboration among industry, academia and research