Abstract: With the development of information technology, college education in our country has been valued by people, and its role in promoting the education sector as a whole can not be underestimated. Under the educational environment of our country, colleges and universities have always been a very important talent selection standard. And the talent that university chooses comes out, after graduation can be put in the activity that produces in the society directly go. Therefore, in the era of big data, educational management of colleges and universities is also an indispensable way. Based on this, this paper mainly discusses the specific strategies for China's education management in the era of big data, as well as all possible impacts of China's education management.

Key words: Big data era, Efficient education management, Countermeasures