创新创业理论研究与实践 ›› 2026, Vol. 9 ›› Issue (5): 176-178.

• 创业实践 • 上一篇    下一篇

基于产学深度合作的数字文旅人才培养研究

徐芳   

  1. 浙江育英职业技术学院,浙江杭州 310018
  • 出版日期:2026-03-10 发布日期:2026-07-01
  • 作者简介:徐芳(1978—),女,浙江嘉善人,硕士研究生,副教授,研究方向:旅游管理、旅游专业高职教育。
  • 基金资助:
    浙江省教育厅办公室高职教育“十四五”第一批教学改革项目“基于产学深度合作的智慧景区数字文旅人才培养研究”(jg20230274); 浙江育英职业技术学院2023年度产学合作协同育人项目“基于产学深度合作的智慧景区数字文旅人才培养”

Research on the Cultivation of Digital Cultural Tourism Talents Based on In-depth Industry-Academia Collaboration

XU Fang   

  1. Zhejiang Yuying College of Vocational Technology, Hangzhou Zhejiang, 310018, China
  • Online:2026-03-10 Published:2026-07-01

摘要: 为应对智慧景区与数字文旅对数字技能人才日益增长的需求,该文分析当前教育体系在校企合作机制、师资力量与教育资源等方面存在的问题,并提出解决策略。通过文献分析与案例研究,发现加强师资建设、创新人才培养模式、共建实训基地及搭建产教融合平台等措施可有效促进校企深度合作,培养适应智慧景区发展的复合型人才。研究表明:深化产教融合,能实现教育供给与产业需求协同发展,缓解人才短缺问题,推动文旅高质量发展。

关键词: 产学合作, 智慧景区, 数字文旅人才, 人才培养, 培养问题, 培养措施

Abstract: To address the growing demand for digital talents in smart scenic spots and the digital tourism industry, this paper analyzes current challenges in teacher resources, educational facilities, and school-enterprise collaboration, and proposes improvement strategies. Through literature review and case studies, it identifies effective measures such as strengthening teaching staff, innovating training models, establishing joint internship bases, and building integrated platforms. These initiatives enhance university-enterprise cooperation and foster interdisciplinary talents suited to modern smart scenic development. The study highlights that only deep industry-academia integration can align education supply with industrial needs, alleviating talent shortages and promoting high-quality cultural and tourism growth.

Key words: Industry-academia cooperation, Smart scenic spots, Digital cultural tourism talents, Talent cultivation, Cultivate problems, Training measures

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