关键词: 校企合作, 高校商务英语, “双创”人才培养, 商务沟通, 跨文化交流, 角色扮演

Abstract: School-enterprise cooperation is an effective model that connects the teaching of business English majors in colleges and universities with actual business needs, and is committed to cultivating professional talents with international vision and innovative and entrepreneurial abilities. However, in the current field of “mass entrepreneurship and innovation” talent training in business English in colleges and universities from the perspective of school-enterprise cooperation, there are still problems such as a single practical training platform, vague training objectives, and a lack of “mass entrepreneurship and innovation” elements in the curriculum. In this regard, schools can start from three aspects: building a practical platform for diversified training of “mass entrepreneurship and innovation” talents in business English, improving the school-enterprise cooperation business English training system, and promoting the integration of business English content and “mass entrepreneurship and innovation” elements to achieve improvement The purpose is to innovate students’thinking, enhance students’ practical ability and improve their international business competitiveness. The above-mentioned strategies ensure that the teaching of business English majors is closer to actual needs and effectively cultivate senior professionals who can adapt to the future market.

Key words: School enterprise cooperation, College business English, Cultivation of “double innovation” talents, Business communication, Cross cultural exchange, Cosplay