关键词: 混合式教学, 智能学习, 移动学习, 互动学习, 弹性模式, 转换模式

Abstract: The blended learning model is a widely valued and applied teaching model in the information age. It utilizes information technology to integrate and flexibly apply various teaching elements such as teaching methods and resources according to teaching Objectives and needs, thereby achieving the improvement of teaching effectiveness. Based on the analysis of the background, types, and characteristics of blended learning mode, this article takes online marketing courses as an example to study the application examples of blended learning mode and explore its application value.

Key words: Blended learning, Intelligent learning, Mobile learning, Interactive learning, Elastic mode, Conversion mode