创新创业理论研究与实践 ›› 2023, Vol. 6 ›› Issue (18): 172-178.

• 创业实践 • 上一篇    下一篇

地方高校商科类英语教材的创客式开发及实践——以商学导论课程教材的使用为例

李富军   

  1. 新疆理工学院 人文社会科学学院,新疆阿克苏 843100
  • 出版日期:2023-09-25 发布日期:2024-04-16
  • 作者简介:李富军(1983—),男,甘肃兰州人,硕士研究生,讲师,工程师,研究方向:商务英语教学、创新创业教育。
  • 基金资助:
    2021 年度新疆高校本科教育教学研究和改革项目“OBE 导向下的英语专业国际商务导论(英语)课程创客教育模式创新与实践研究”(PT-2021074)

Maker-Style Development and Practice on the English Textbooks of Business Courses in Local Universities——Take Adaption of Introduction to Business as an Example

LI Fujun   

  1. School of Humanities and Social Sciences, Xinjiang Institute of Technology, Aksu Xinjiang, 843100, China
  • Online:2023-09-25 Published:2024-04-16

摘要: 商科类英语教材的创客式开发围绕创客课程目的、学习过程、教学环境和成果评价的过程性进行全方位优化。该文从语言学习的认知过程与认知主体两个维度,探讨了创客课程作为集持续性语言学习和创新思维培养于一体的连续统一性。依托商业计划书项目的核心问题链驱动学习活动,提炼出市场营销、财务分析和组织管理三组模块化知识链,实现了商科英语知识教与学和创新思维培养的融合。商科类英语教材的创客式开发锚定学科交叉的核心知识点,采用弹性学时学分制,对现行选修类、实践类等第二课堂课程进行合理分配,并同步优化家、校、企业及社会联动的商科类英语创客教材开发的实践机制。

关键词: 创客课程, 商科类英语教材, 开发示例, 创新路径, 评价体系, 地方高校

Abstract: The make-style development of the English textbooks of business courses are based on full process optimization around the purposes, learning process, teaching environment, and outcome evaluation of maker education. This paper based on the two dimensions of cognitive process and knowledge subject of language learning, discussed the maker courses as a continuous unified field integrating language learning and development of creativity. The result was that the core problem chain driven by learning activities of business projects, focusing on the knowledge chains of marketing, financial, and management fields, achieving the integration of professional English and creativity in teaching process. The adaption of English textbooks of business discipline are related to the core knowledge points of interdisciplinary anchored by maker approaches, adopts the flexible credit system, and makes reasonable assessment to the practical and second classroom courses, etc. It continuously optimizes the adaption of business textbooks creative mechanism that connects families, schools, enterprises, and communities.

Key words: Maker courses, English textbooks of business discipline, Developing example, Innovation paths, Assessment system, Provincial colleges

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