关键词: 能力, 素质, 实践教学, 理论教学, 教学改革, 市场营销

Abstract: Cultivating and improving the occupational quality and skills of the students are important goals of application-oriented curriculum. With ability cultivating as the forerunner, teaching reform of marketing course combines online and offline blending classroom learning and integrates three important practice teaching forms: class practice, enterprise practice, competition. Furthermore, this subject explores three aspects: the logical connection between practical teaching and theoretical teaching, the principle of competence-driven teaching design and the implementation strategy of curriculum teaching reform. Ultimately, it constructs the teaching ecology of theory and practice integration in order to improve the teaching efficiency of marketing course.

Key words: Ability, Quality, Practice teaching, Theory teaching, Teaching reform, Marketing