创新创业理论研究与实践 ›› 2022, Vol. 5 ›› Issue (16): 142-144.

• 模式探索 • 上一篇    下一篇

基于现代商贸流通产业链的高职电子商务专业群建设研究

刘杨   

  1. 辽宁现代服务职业技术学院,辽宁沈阳 110164
  • 出版日期:2022-08-25 发布日期:2022-10-31
  • 作者简介:刘杨(1979-),女,辽宁法库人,博士,副教授,研究方向:互联网金融与高职教育。
  • 基金资助:
    辽宁省教育评价协会教学改革与教育质量评价研究立项课题:高职创新创业教育评价体系实证研究——基于“现实环境”和“实际贡献”的双视角分析(PJHYYB17299); 2020-2021年度辽宁省职业技术教育学会科研规划项目立项课题:校企双主体开发新型活页式教材的OKR模式研究(LZY20286)

Research on the Construction of Higher Vocational E-Commerce Specialty Group Based on Modern Trade Circulation Industry Chain

LIU Yang   

  1. Liaoning Vocational Technical College of Modern Service, Shenyang Liaoning, 110164, China
  • Online:2022-08-25 Published:2022-10-31

摘要: 党的十九大提出:“建设教育强国是中华民族伟大复兴的基础工程,必须把教育事业放在优先位置,深化教育改革,加快教育现代化,办好人民满意的教育。”因此,建设优势突出、资源优势整合与互补、群内专业结构合理的专业群,是实现高职院校内涵式发展和提升可持续核心竞争力的重要途径。电子商务专业群的基本建设思路和方法,应该是在现代商贸流通产业链与电子商务专业群各专业对接分析的基础上,优化专业群结构,提升服务区域经济的能力。

关键词: 现代商贸流通业, 产业链, 高职, 组群逻辑, 电子商务专业群

Abstract: The 19th National Congress of the Communist Party of China (CPC) put forward that only by giving priority to the development of education can we achieve a powerful country in education, accelerate the pace of education modernization, and realize the connotative development of higher education. Therefore, it is an important way to realize connotative development and enhance sustainable core competitiveness of higher vocational colleges to construct a professional group with prominent advantages, integration and complementation of resource advantages, and reasonable professional structure within the group. The basic construction ideas and methods of e-commerce professional group should be based on the docking analysis of modern trade circulation industry chain and e-commerce professional group, so as to optimize the structure of professional group and enhance the ability of serving regional economy.

Key words: Modern commercial circulation industry, The industrial chain, Higher vocational education, Group logic, E-commerce professional group

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