关键词: LBL-CBL-PBL-RBL, 教学模式, 营销管理

Abstract: With the rapid development of economy globalization and technology, new marketing tools, marketing methods and marketing content are emerging, which makes marketing work more and more challenging. Marketing management is one of the core courses of MBA. The former teaching mode is mainly LBL and CBL, which restrict the students' ability of marketing innovation, theoretical analysis and speculation. Through the reform of the teaching mode of marketing management course, the MBA students can meet the social and work needs of the new era, and gain more competitive senior management talents. Based on the four-track teaching mode of LBL-CBL-PBL-RBL, this paper analyzes the problems existing in MBA Marketing Management Course Teaching of Hunan Normal University, and puts forward the reform path in combination with the actual situation, which provides reference for the marketing management course teaching.

Key words: LBL-CBL-PBL-RBL, Teaching mode, Marketing management