个人创新性和社会影响对高职院校学生云课堂使用意愿的影响研究——基于TAM模型

创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (3): 5-8.

个人创新性和社会影响对高职院校学生云课堂使用意愿的影响研究——基于TAM模型

曹继娟, 尚亚飞

广州番禺职业技术学院,广东广州 511483

出版日期:2020-02-10 发布日期:2020-05-26
作者简介:曹继娟（1985-） ,女 ,河南南阳人 ,硕士 ,研究方向：ICTE（信息与通信技术教育）,创新创业教育,创新能力培养。
基金资助:
广东省普通高校青年创新人才类项目：高职院校大学生云课堂平台使用意愿的影响机制研究——以广东省为例（项目编号：2018GWQNCX086）

Research on the Influence of Personal Innovation and Social Influence on the Students' Willingness to Use Cloud Classroom App-Based on TAM Model in Higher Vocational Colleges

CAO Jijuan, SHANG Yafei

Guangzhou Panyu Vocational and Technical College, Guangzhou Guangdong, 511483, China

Online:2020-02-10 Published:2020-05-26

摘要/Abstract

摘要： 基于修订的技术接受模型TAM探索高职院院校学生云课堂使用意愿的影响机制,考察个人创新性、感知有用性、感知易用性和社会影响对使用意愿的影响,以及性别的调节作用。结果发现：（1）个人创新性、感知有用性、感知易用性和社会影响显著正向影响使用意愿;（2）感知有用性、感知易用性在个人创新性、社会影响和使用意愿之间存在中介作用,感知有用性在感知易用性和使用意愿之间存在中介作用;（3）性别在社会影响和感知易用性之间存在调节作用。

关键词: 云课堂, 个人创新性, 社会影响, TAM

Abstract: Based on the revised technology acceptance model, to explore the effect mechanism of vocational students' acceptance of Cloud Classroom App, and to examine the effects of personal innovativeness in information technology, perceived usefulness, perceived ease of use and social influence on the intention of CCA usage, as well as the moderating effect of gender. The results are as follows: (1) personal innovativeness, perceived usefulness, perceived ease of use and social influence have a significant positive impact on the intention to use; (2) perceived usefulness and perceived ease of use also as mediator variables affects the relationship between personal innovativeness in information technology/social influence and behavior intention; (3) gender plays a moderating effect between social influence and perceived ease of use.

Key words: Cloud Classroom App, Personal innovativeness in information technology, Social influence, TAM

中图分类号:

G642

曹继娟, 尚亚飞. 个人创新性和社会影响对高职院校学生云课堂使用意愿的影响研究——基于TAM模型[J]. 创新创业理论研究与实践, 2020, 3(3): 5-8.

CAO Jijuan, SHANG Yafei. Research on the Influence of Personal Innovation and Social Influence on the Students' Willingness to Use Cloud Classroom App-Based on TAM Model in Higher Vocational Colleges[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2020, 3(3): 5-8.

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