创新创业理论研究与实践 ›› 2021, Vol. 4 ›› Issue (13): 196-198.

• 创业实践 • 上一篇    

网络直播电商促进乡村创业的发展现状与对策——以黑龙江省为例

崔帅1, 吴昊2   

  1. 1.黑龙江大学 马克思主义学院,黑龙江哈尔滨 150000;
    2.黑龙江大学 创新教育学院,黑龙江哈尔滨 150000
  • 发布日期:2021-09-09
  • 通讯作者: 吴昊(1983-),女,河北蠡县人,硕士研究生,讲师,研究方向:创业管理、创新创业教育,通讯邮箱:1146963257@qq.com。
  • 作者简介:崔帅(1996-),男,黑龙江哈尔滨人,研究生在读,研究方向:马克思主义中国化。
  • 基金资助:
    2020年度黑龙江省省属高等学校基本科研业务费科研项目“乡村振兴战略下农村创业机理研究”(项目编号:2020-KYYWF-0978)

The Status Quo and Countermeasures of the Development of Online Live E-Commerce in Promoting Rural Entrepreneurship——Taking Heilongjiang Province as an Example

CUI Shuai1, WU Hao2   

  1. 1. School of Marxism, Heilongjiang University, Harbin Heilongjiang, 150000, China;
    2. School of Innovation Education, Heilongjiang University, Harbin Heilongjiang, 150000, China
  • Published:2021-09-09

摘要: 网络直播电商行业作为我国乡村振兴发展战略的新业态,近年来在培育新消费群体、提升消费水平、创造多样化的自主就业机会等诸多方面表现得十分亮眼,不仅为我国实体经济发展提供了全新平台,为我国乡村创业领域提供了众多创业与就业机会,更为打造我国经济全新增长点做出了贡献。在建设社会主义现代化国家的起步阶段,我国要主动适应互联网经济发展需要,让网络电商直播产业助力我国乡村实现全面振兴、全方位振兴。

关键词: "互联网+", 网络直播电商, 乡村创业, 乡村振兴

Abstract: As a new business form of my country's rural revitalization development strategy, the webcast e-commerce industry has performed very well in many aspects in recent years, such as cultivating new consumer groups, improving consumption levels, and creating diversified independent employment opportunities. Not only has it provided a new platform for the development of my country's real economy, it has provided numerous entrepreneurial and employment opportunities for my country's rural entrepreneurship, and has also contributed to the creation of a new growth point for my country's economy. In the initial stage of building a modern socialist country, my country must actively adapt to the needs of the Internet economy, and let the online e-commerce live broadcast industry help my country's rural areas to achieve comprehensive and all-round revitalization.

Key words: "Internet plus", Webcast e-commerce, Rural entrepreneurship, Rural revitalization

中图分类号: