基于ACSI模型的摩拜单车发展策略研究——以北京地区为例

创新创业理论研究与实践 ›› 2020, Vol. 3 ›› Issue (2): 106-110.

基于ACSI模型的摩拜单车发展策略研究——以北京地区为例

柴庆华, 朱晓妹, 任晶晶

北京联合大学管理学院,北京 100101

出版日期:2020-01-25 发布日期:2020-05-25
通讯作者: 朱晓妹(1971,2-),女,江西莲花人,博士后,教授,研究方向:人力资源管理与组织行为学,通讯邮箱:gltzxm@buu.edu.cn。
作者简介:柴庆华(1994-),男,北京人,本科,研究方向:人力资源管理,北京产业经济研究。
基金资助:
该文受教育部人文社科基金(项目编号:16YJA630080);北京联合大学人才强校优选计划项目(项目编号:BPHR2018BS01);北京市教委社科项目(项目编号:SM201811417005)资助

Research on the Development Strategy of Mobike based on ACSI Model——Taking Beijing as an Example

CAI Qinghua, ZHU Xiaomei, REN Jingjing

School of Management, Beijing Union University, Beijing, 100101, China

Online:2020-01-25 Published:2020-05-25

摘要/Abstract

摘要： 在共享经济模式推动下,共享单车因解决“最后一公里”出行问题而备受关注。该文从摩拜单车的问题分析入手,首先,通过查阅相关文献和访谈调查,构建基于ACSI指数的顾客满意度模型;其次,通过问卷调查获取一手数据,运用PLS建模方法检验并评价摩拜单车的顾客满意度指数。最后,根据分析结果,对北京市摩拜单车发展提出了有益的建议与对策。

关键词: 摩拜单车, 顾客满意度, ACSI模型

Abstract: Driven by the shared economy model, sharing bikes have attracted much attention because of solving the "last kilometer" problem. This paper starts from the Mobike problem analysis, through the literature review and interview survey, building the model of customer satisfaction based on ACSI index; Then, obtaining first-hand data through the questionnaire survey, we tested the PLS modeling method and evaluation of the Mobike customer satisfaction index. Finally, according to the analysis results, we put forward the suggestions and Countermeasures beneficial to the development of Mobike in the Beijing area.

Key words: Mobike, Customer satisfaction, ACSI model

中图分类号:

F273

柴庆华, 朱晓妹, 任晶晶. 基于ACSI模型的摩拜单车发展策略研究——以北京地区为例[J]. 创新创业理论研究与实践, 2020, 3(2): 106-110.

CAI Qinghua, ZHU Xiaomei, REN Jingjing. Research on the Development Strategy of Mobike based on ACSI Model——Taking Beijing as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2020, 3(2): 106-110.