创新创业理论研究与实践 ›› 2024, Vol. 7 ›› Issue (6): 27-29.

• 教学革新 • 上一篇    下一篇

跨境电子商务英语在线开放课程教学设计创新研究

周国辉, 张真, 金莹   

  1. 广州华商学院,广东广州 510000
  • 出版日期:2024-03-25 发布日期:2024-04-16
  • 作者简介:周国辉(1983—),男,广东广州人,硕士研究生,讲师,研究方向:国际营销、跨境电子商务。
  • 基金资助:
    广东省本科高校在线开放课程项目“在线开放课程设计创新研究——以跨境电子商务英语课程为例”(2022ZXKC610); 广州华商学院校级重点学科项目“国际贸易学”(2020HSXK06)

Research on Teaching Design Innovation of Cross-Border E-commerce English Open Online Course

ZHOU Guohui, ZHANG Zhen, JIN Ying   

  1. Guangzhou Huashang College, Guangzhou Guangdong, 510000, China
  • Online:2024-03-25 Published:2024-04-16

摘要: 近年来,跨境电子商务发展迅速,跨境电子商务英语在其中发挥了非常重要的作用。为了能更好地满足社会对跨境电子商务英语人才的需求,该文从教学创新设计出发,探索跨境电子商务英语在线开放课程的双语教学模式,以及可能与线下课堂对接的“线上+线下”混合式教学;通过教学创新实施路径研究,尝试从新文科融合的角度,提升应用型本科院校在线开放课程的教学成效。

关键词: 跨境电子商务英语, 教学设计, 创新, 在线开放课程, 跨境电子商务, 混合式教学

Abstract: In recent years, cross-border e-commerce has developed rapidly, and cross-border e-commerce English has played a very important role in it. In order to better meet the demand of society for cross-border e-commerce English talents. Starting from innovative teaching design, explore the bilingual teaching mode of the online open course of cross border e-commerce English, as well as the possibility of integrating“online+offline”blended teaching with offline classrooms; Through research on the implementation path of teaching innovation, we attempt to enhance the teaching effectiveness of online open courses in applied undergraduate colleges from the perspective of integrating new liberal arts and sciences.

Key words: Cross border e-commerce english, Instructional design, Innovation, Online open courses, Cross-border e-commerce, Blended learning

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