关键词: 高职院校, 产教融合, 专业教育, “三创”教育, “专创融合”, 经管类专业

Abstract: In the context of the convergence of the digital economy and the“mass entrepreneurship and innovation” strategy, higher vocational colleges urgently need to break through the limitations of traditional educational models. This study focuses on business and economics disciplines and systematically explores the internal mechanism and practical paths of the integration of three-creativity education and professional education through methods such as literature analysis, questionnaire surveys, and case studies. The research findings show that by constructing an integrated education system of“goals-courses-platforms-evaluations”, through the collaborative mechanism of government, school, society, and enterprises, dynamic course development, project-based teaching reform, and the implementation of the whole-process evaluation system, students' innovative thinking, entrepreneurial ability, and professional qualities can be effectively enhanced. Finally, differentiated implementation strategies based on regional industrial demands are proposed to provide references for the high-quality development of higher vocational education.

Key words: Higher vocational colleges, Industry-education integration, Professional education, “Three-creativity”education;, “Specialized and innovative integration”, Business and economics disciplines